The power of relationship marketing and personal branding: pharmacists: on demand
Pharmacists in community-based practice.
Universal program number: 0401-0000-17-060-H04-P
CE Broker tracking number: 20-617814
Activity type: Knowledge-based
To assist pharmacists in developing a process to brand their specific practice and help patients understand the clinical skills and knowledge they can provide.
The U.S. healthcare system is rapidly shifting to a value-driven model in which providers are being held responsible for management of their patients. This lesson will address the importance of having a brand that reflects a pharmacist’s patient centered care approach to health care and how to market and promote this type of relationship both to patients and to other healthcare providers.
- Describe how relationship marketing can provide long time loyalty to the pharmacy.
- Describe how relationship marketing is actually a strategy for long-term patient engagement.
- Determine what information patients are looking for to tailor the information you provide to them.
- Identify the challenges for implementing relationship marketing and creating a personal brand.
- Develop strategies to maximize relationships.
To obtain credit:
To complete the program and receive CPE credit, view all lesson content and complete the learning assessment by submitting answers online. A minimum test score of 70% is needed to obtain credit. After successfully completing the learning assessment, participants must complete a program evaluation and claim the available CPE credit. Participants also must verify personal information required by CPE monitor and/or CE Broker (for Florida license holders) prior to submitting CPE credit claims. Official statements of credit are available only through CPE Monitor located at NABP.net.
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Drug Store News is accredited by the Accreditation Council for Pharmacy Education (ACPE) as a provider of continuing pharmacy education. This CPE activity is approved for pharmacists and is worth 1.0 contact hours (0.1 CEUs). The activity is available for CE credit through Sept. 28, 2020.
Elliot Sogol, PhD, RPh, FAPhA, VP, Pharmacy Quality Solutions
Elliot Sogol and the DSN editorial and continuing education staff do not have any actual or potential conflicts of interest in relation to this lesson.
- 1.00 Pharmacist