The power of relationship marketing and personal branding: technicians

September 28, 2017
Target Audience:

Technicians in community-based practice.

Universal program number: 0401-0000-17-060-L04-T
CE Broker tracking number: 20-617816
Activity type: Knowledge-based
Date: Thursday, Sept. 28 from 8:00 p.m. - 9:00 p.m. EDT


The U.S. healthcare system is rapidly shifting to a value-driven model in which providers are being held responsible for management of their patients. This lesson will address the importance of having a brand that reflects a pharmacist’s patient centered care approach to health care and how to market and promote this type of relationship both to patients and to other healthcare providers.

Learning objectives:
  1. Describe how relationship marketing can provide long time loyalty to the pharmacy.
  2. Describe how relationship marketing is actually a strategy for long-term patient engagement.
  3. Determine what information patients are looking for to tailor the information you provide to them.
  4. Identify the challenges for implementing relationship marketing and creating a personal brand.
  5. Develop strategies to maximize relationships.

To obtain credit:

Attendees must participate in the entire program by viewing the presentation on a smartphone, tablet or desktop or laptop computer, listening to the presenters with audio from the device or a linked telephone connection, responding to polling questions and submitting questions within the GotoWebinar platform. Following the presentation, attendees must return to the lesson within Drug Store News to attest to active participation and to select a participation code that will be displayed by the moderator during the on-screen presentation. An evaluation of the program is also required.

Please note, live CPE credit will not be awarded for participants who choose to dial in by phone without also viewing the presentation.

Official statements of credit are available online through CPE Monitor.

All claims for live CPE credit must be submitted no later than 30 days following live programs.

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Drug Store News is accredited by the Accreditation Council for Pharmacy Education (ACPE) as a provider of continuing pharmacy education. This CPE activity is approved for technicians and is worth 1.0 contact hours (0.1 CEUs).

Course summary
Credit hours: 
  • 1.00 Technician
Course opens: 
Course format: 
Course expires: 
Event starts: 
09/28/2017 - 8:00pm
Event ends: 
09/28/2017 - 9:00pm

Elliot Sogol, PhD, RPh, FAPhA, VP, Pharmacy Quality Solutions

Elliot Sogol and the DSN editorial and continuing education staff do not have any actual or potential conflicts of interest in relation to this lesson.

Available Credit

  • 1.00 Technician

Accreditation Period

Course opens: 
Course expires: 


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